Softap Permanent Cosmetics, Professional Technicians pages

Permanent Makeup by Beverly

Beverly Stannard
Advanced Permanent Makeup Artist and Instructor brings her expertise to the Permanent Makeup Industry with Microblading and Cosmetic Tattooing by combining her experience with her artistic talents as a Master Cosmetologist and Esthetician in the Permanent Makeup and Beauty Industry. 
Beverly offers you the best in permanent eyebrows, wether it be microblading (one hair at a time) or conventional permanent makeup of eyebrows, eyeliner, lip liner, full lips, and corrective work for scars or previous permanent makeup that is not done properly. 
Beverly has worked in the Permanent Makeup Industry for 17 years, having her own studio and working with Central Florida Eye Institute performing permanent makeup on Dr. Thomas Croley's patients for over 14 years.  Being in the Beauty Industry for over 38 years Beverly would like to show you how you can look your best all the time.
Beverly Stannard was the first permanent makeup artist licensed by the State of Florida, Department of Health in Volusia County.  Which as a permanent makeup artist you are required to be licensed and inspected by the Health Department on a yearly basis.  Her location is fully inspected and approved.  Both with an establishment license and artist license. 
Advanced Permanent Makeup Artist
Certified Softaps Genuline Artist
Permanent Makeup Training from Boca Ta 2 - State Certified School and Instructor
Member of IBAA - International Body Art Association
Licensed Cosmetologist and Color Specialist for over 35 years
Licensed Esthetician and Advanced Skin Care Specialist - Specializing in Microdermabrasion and Peels
Has produced her own product line for anti-aging - Secretly Youthful which is trademarked
Beverly has had her own location for over 17 years serving clients for all over the United States
All Continuing education and testing every 2 years. Sanitation, Sterilization, HIV, and blood borne pathogens.  Also on all laws pertaining to the Cosmetic Industry and Permanent Makeup Industry.
City, County and State Licensed
Physician Supervised by Dr. Thomas Croley
Inspected byThe State of Florida, Department of Health
Licensed by The State of Florida, Department of Health
Is an Instructor for the past 13 years
Uses only disposable needles and supplies
Meets OSHA standards and requirements
Has only the highest of references
Keeps up on all new laws, products and news
Her work is above reproach
When considering permanent make up, always check with your artist of choice and see that they have all credentials in place and what is required by law.
Beverly has taught permanent make up with an advanced instructor since the year of 2000.
Leading the industry in cosmetic tattooing in Florida and having many clients from around the USA.
Call or Come meet Beverly today.
Consultations are always complimentary.......
Before & After Pictures Procedures & Pricing
Hair Stroke Eyebrows
Hair strokes are meant to look just like real hair in the eyebrows! Each individual hair is implanted carefully throughout the brows to give the most natural look in the world. These beautiful brows are created with the Genuline needles to give the look of eyebrows. Creating Beauty One Fine Line at a Time.
   Approx. Price: $500.00
   Approx. Time: 75 minutes
Soft Fill Eyebrows
This is a great option for clients who already have hair in the brows. A soft dusting of color is applied in the area where your brow hair naturally grows to give a subtle background and make your average brows extraordinary!
   Approx. Price: $350.00
   Approx. Time: 60 minutes
Solid Fill Eyebrows
If you love a more cosmetic look, you can get your brows filled in with a more solid technique. This heals looking just like your eyebrow powder or a soft pencil.
   Approx. Price: $400.00
   Approx. Time: 75 minutes
Partial Brows: Hair Strokes
Are you missing the tail end of your eyebrow? What about the beginning? Fill in the missing half of your eyebrows with gorgeous natural hair strokes!
   Approx. Price: $325.00
   Approx. Time: 45 minutes
Partial Brows: Soft Fill
Are you missing the front or back half of your eyebrows? Lightly fill them in to give yourself a soft, powdery look.
   Approx. Price: $250.00
   Approx. Time: 60 minutes
Partial Brows: Solid Fill
Are you missing the front or back half of your eyebrows? Get them filled in with a soft, powdered or penciled look.
   Approx. Price: $300.00
   Approx. Time: 45 minutes
Eyebrow Color Correction
Have you had permanent eyebrows before? Have they turned to a strange color? Come in to have your brow color corrected to beautiful, natural SofTap color! This price is for color changes only and does not include any shape correction.
   Approx. Price: $350.00
   Approx. Time: 60 minutes
Eyelash Enhancement
Do your eyes just need a little definition? This soft and subtle option places eyeliner color only in your lash line for a natural look. The results look like you have a full, sexy lash line! This price is for both upper and lower lashes at one time.
   Approx. Price: $350.00
   Approx. Time: 60 minutes
Eyelash Enhancement Upper Only
This option is available to you if you only wish to have your upper lash line enhanced. Color will be implanted softly throughout your upper lashes to give a more defined look.
   Approx. Price: $225.00
   Approx. Time: 45 minutes
Eyelash Enhancement Lower Only
This option is available to you if you only wish to have your lower lash line enhanced. Color will be dotted softly throughout your lower lashes to give a slightly more defined look.
   Approx. Price: $225.00
   Approx. Time: 45 minutes
Thick Eyeliner
If you love wearing thick eyeliner every day and hate drawing it on, have it put on permanently with SofTap! Thick eyeliner implanted just the way you wear it can save you valuable time in the morning and give you a guide to follow on the nights where you feel you need more. Please note that while thick liner can be applied on the upper lash line, only a thin-medium thickness liner will be applied to the lower. This may take more than one visit to achieve the dramatic results.
   Approx. Price: $500.00
   Approx. Time: 75 minutes
Lip Liner
Need your lips lined? No problem! SofTap lip lines are soft, natural, and define the edge of your lips beautifully.
   Approx. Price: $350.00
   Approx. Time: 60 minutes
Lip Liner and Feathering
Redefine your lips and feather in some of the color into your natural lip for a sexy, pouty look.
   Approx. Price: $450.00
   Approx. Time: 90 minutes
Full Lip Color
Have you always had pale lips? Redefine the edges and fully recolor your lips with this procedure. Note: you may need 2-3 touchups to get lasting color.
   Approx. Price: $500.00
   Approx. Time: 75 minutes
Eyebrow Touchup
If you are already a client and need a brow touchup, this is your price. You may boost the color, adjust your shape, change your color, go over both brows, or fill in missing areas at these appointments.
   Approx. Price: $75.00
   Approx. Time: 45 minutes
Eyeliner/Lash Enhancement Touchup
If you are already a client and only need your upper lashes/eyeliner touched up, this is for you!
   Approx. Price: $75.00
   Approx. Time: 60 minutes
Full Lip Touchup
If you are already a client and need your lips touched up, schedule this appointment.
   Approx. Price: $175.00
   Approx. Time: 60 minutes
Lip Liner Touchup
If you are already a client and need your lip liner refreshed, please schedule this appointment.
   Approx. Price: $100.00
   Approx. Time: 60 minutes
Color Selection Tool

*Click a color swatch to view the color sample and description.


  Light Medium Dark
Cool Colors Eyebrows: Cool Color - Earl Grey Eyebrows: Cool Color - Champagne   Eyebrows: Cool Color - Mink Eyebrows: Cool Color - Brown Sugar   Eyebrows: Cool Color - Pecan Pie Eyebrows: Cool Color - Chocolate Eclair Eyebrows: Cool Color - Charcoal  
Neutral Colors Eyebrows: Neutral Color - Platinum Blonde Eyebrows: Neutral Color - Bashful Blonde Eyebrows: Neutral Color - Hazelnut Eyebrows: Neutral Color - Fawn Eyebrows: Neutral Color - Cappuccino Eyebrows: Neutral Color - Cafe Vienna Eyebrows: Neutral Color - Expresso Eyebrows: Neutral Color - Earth Eyebrows: Neutral Color - Mahogany  
Warm Colors Eyebrows: Warm Color - Amber Eyebrows: Warm Color - Caramel Eyebrows: Warm Color - Milk Chocolate Eyebrows: Warm Color - Bordeaux Eyebrows: Warm Color - Copper Eyebrows: Warm Color - Cocoa Warm Color - Chocolate Truffle Eyebrows: Warm Color - Royal Fudge Eyebrows: Warm Color - German Chocolate Eyebrows: Warm Color - Cafe Ole


Cool Colors Eyeliner: Cool Color - Chocolate Eclair Eyeliner: Cool Color - Charcoal      
Neutral Colors Eyeliner: Neutral Color - Earth Eyeliner: Neutral Color - Mahogany      
Warm Colors Eyeliner: Warm Color - German Chocolate Eyeliner: Warm Color - Cafe Ole      
Special Effects Eyeliner: Special Effects - Irish Moss Eyeliner: Special Effects - Jade Granite Eyeliner: Special Effects - Blue Lagoon Eyeliner: Special Effects - Tempting Teal Eyeliner: Special Effects - Black Orchid


Mauve/Pinks Lips: Mauve/Pink Color - Sweet 16 Lips: Mauve/Pink Color - Innocence Lips: Mauve/Pink Color - Cupids Kiss  
Orange/Pinks Lips: Orange/Pink Color - Mango Obsession Lips: Orange/Pink Color - Peaches N Cream Lips: Orange/Pink Color - Blushed Petals  
Red/Pinks Lips: Red/Pink Color - Tickle Me Pink Lips: Red/Pink Color - Valentine Lips: Red/Pink Color - Victorian Rose  
Brown/Pinks Lips: Brown/Pink Color - Pastel Rose Lips: Brown/Pink Color - Secret Passion Lips: Brown/Pink Color - Jamaican Rum Lips: Brown/Pink Color - Havana Girl

Camouflage Colors

Camouflage Colors
Camouflage Colors - Porcelain Camouflage Colors - Pearl
Camouflage Colors - Seashell Camouflage Colors - Cocoa Butter
Camouflage Colors - Golden Sunrise Camouflage Colors - Tropicana

Breast/Areola Treatments

Breast/Areola Colors
Breast and Areola Treatment Colors - Cotton Candy Breast and Areola Treatment Colors - Pinkaboo Breast and Areola Treatment Colors - Princess
Breast and Areola Treatment Colors - Sinnamon Breast and Areola Treatment Colors - Mocha Java Breast and Areola Treatment Colors - Cherries Jubilee
Contact Me (Form)

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1. Does it hurt?
SofTap® is the gentlest method you will find for implanting permanent color into the skin. The sensation is said to be similar to tweezing. Anesthetic is always used for lip and eyeliner procedures. Eyebrows do not require anesthetic (your skin will heal faster is we do not use it), however if you are sensitive, I can use some topical anesthetic on your eyebrows.

2. How much do you charge?
This depends on the nature of your procedure. If you choose to have a subtle eyelash enhancement or dusting of color throughout your brows, you can expect to pay less than those who need thick eyeliner or time-intensive hair strokes.

Please schedule a consultation with me so that we can determine which option is best for you.

3. How long will it last?
This depends on the color and style you have chosen. If you choose a subtle, light color and application, expect to need more touch ups than if you choose a dark color and heavier application. It is important to understand that while very dark colors and heavy applications require little or no touch ups, they do not look as natural and therefore are not recommended. Your lifestyle and skin type also affects how long color lasts. Swimmers and sun bathers can expect to need more touch ups than clients who stay out of the sun or wear sunscreen.

4. How often should I come in to refresh the color?
In order to keep your permanent makeup looking fresh, we recommend a touch up every two years for light brows and eyeliner, every five years for medium brows and dark eyeliner, and probably once in ten years for lips. Lips usually retain color very well once they are successfully implanted.

5. Why do I need a touch up if this is permanent?
There is a tendency for more fluid circulation in the facial area than other parts of the body. Your face sees the most wear of any part of you-exposure to the sun, pool chemicals, food, facial products-the list goes on and on. While color remains in your skin forever, all of these things may cause permanent color to fade, and this is why you need a touch up to stay looking fabulous.

6. How can I extend the life of my procedure?
Your beautiful permanent makeup will last longer if you apply sun block daily and avoid abrasive facial treatments in the brow area.

7. How should I prepare before the procedure?
If you are sensitive, you may take an over the counter pain reliever approximately one hour prior to your procedure. Do not take aspirin or any other blood thinners as these promote bleeding. If you are having your eyeliner done, refrain from wearing contact lenses and eye makeup, conventional eye makeup may leave residue and make the procedure more difficult. For lip procedures, you may obtain a prescription to prevent viral outbreaks if you are prone to this

8. Can I resume normal activity, exercising, gardening, etc?
Most normal activities can be resumed right away. Heavy exercise should be avoided for at least a week for best results-any sweat formed on your brows can fade your healing color. Swimming should be on hold for at least a week, pool chemicals would erode your healing color as well. Outdoors activities such as gardening or golf can be resumed as long as your treatment area remains clean, dry, and out of the sun. For best results do not expose your procedure to any unnecessary wear.

9. Will I be swollen?
Eyebrows may swell slightly. Swelling is normal and expected for lip and eyeliner procedures. We recommend ice packs ten minutes each hour for the first three hours after these procedures to minimize swelling.

10. Can I get an MRI?
Many people safely have had MRI scans performed after getting SofTap®. Inform your doctor or MRI technician that you have permanent makeup so that they can take the appropriate measures when performing your scan. You can also visit or for more information.

11. I put my eyeliner in that flat area inside my eyelashes, close to my eye. Can you implant color here?
No, implanting color in the grey line of your eyes can damage your meibomian glands and cause a number of health concerns including dry eye.

12. What is your cancellation policy?
All cancellations must be completed 24 hours in advance.

Pre / Post Treatment Instructions
Immediately Following the procedure, apply ice if needed. 
Do not expose the area to sun or tanning beds. 
No cleansing creams or chemicals. 
Gently wash the area antibacterial soap. 
Rinse gently with water, pat dry, do not rub or pick. 
Allow flakes or crust to flake on its own. 
Do not swim in fresh water, salt water or chlorinated pool water for 10 days. Do not let the shower directly hit on treated area. 

Eyeliner: Apply baby oil or liquid tears to eyeliner with q-tip or drop tears in eye and blink. Apply 3 to 4 times a day. 

Lips and Brows: Apply aquaphor ointment or vasoline with q-tip 3 to 4 times a day. Do not pick. 

Failure to follow aftercare may cause loss of pigment or infection. 

Remember colors appear brighter, darker and more sharply defined immediately following the procedure. As it heals the color will soften. 

A follow up appointment (touch up) will be scheduled approximately 2 weeks after the initial procedure for eyeliner and eyebrows. Lip liner or full lips will be scheduled at 4 weeks as the lips heal differently than eyeliner or brows. 

First touch up will be included in the price of initial procedure. Any touch ups after 3 months will be charged. 

If you want to add colors or wider lines there will be an additional charge on your touch up. 

Please see touch up costs on website.
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